Baxter Boo

Baxter Boo
http://www.baxterboo.com

Overview:
Crescendo Capital Partners second investment in a leading internet sales company. Baxter Boo offers the internet’s largest selection of dog fashion products including clothes, collars, leashes, beds, and other incredibly cute pet supplies.

Market:
Pet clothing and supplies are experiencing record growth as millennials and boomers fuel purchases supporting the “pet parenting” trend. Baxter Boo is bringing advanced sourcing, production, and distribution technology to this market as they supply a fresh and fun product set.

Investments Status:
Crescendo Capital Partners has been providing growth capital to Baxter Boo since the spring of 2015.

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